SEO (Search Engine Optimization) and PPC (Pay Per Click) Marketing

You need to know what each of these web services are to understand why they play an important role in the number of clients that you attract to your website.


Search Engine Optimization (SEO) is the process of optimizing your website so that it's easily accessible by search engines (such as Google, Yahoo and Bing, to name a few). If your website is designed in such a way that promotes accessibility to search engines then they will generally rank you higher up in the search results and thus, you will generally attract more site visitors. The aim of SEO is to try and get your website at the top of the first page for keywords/phrases that your clients are searching for but lets discuss these 'hidden tricks' that acclaimed 'SEO experts' have.

Did you know that SEO is a very tricky game because there are quality best practices that serach engines encourage but what a lot of SEO companies do is engage in the bad practices that search engines frown upon. The reason is because it's easier to engage in bad practices in the hope of seeing quick results.

Did you also know that some acclaimed "SEO experts" say they're ranked among the best SEO companies in the country based on another websites evaluation of them but what we found is that you have to pay this 'trustworthy ranking website' to accept you application. So if you don't pay then obviously your SEO company won't be on this 'trustworthy SEO company ranking website'.

The point of informing you about this is not to say all SEO companies are bad but rather, you can never be 100% sure that the things your SEO company is doing, is 100% legit.


PPC (Pay Per Click) on the other hand is a method of advertising on search engines where you only pay when your advert is clicked on by a visitor. PPC is generally offered by search engines and social media like Facebook.

The benefit of this method is that you can drive visitors to your website almost immediately with your adverts appearing on the first page and it can be worthwhile if done right. If done wrong then it could run up huge bills with no sales since the cost of a click could range from a few cents to tens of rands or even more! There are techniques to running PPC campaigns successfully and unfortnately not every 'acclaimed PPC expert' knows everything they say they do.

We are proficient in both SEO and PPC – we combine these efforts to market our own business but we don't offer these sevices to clients (at present) since our aim is to provide one main service (website design) to our fullest ability. However, we do engage in some SEO practices when we design your website and the key is to understand that useful content/information on your website is vital.